WHAT'S AN WEB OPTIMIZATION EXPERT? GOOGLE SEARCH CENTRAL DOCUMENTATION

However provided that there are at least 200 Google ranking elements; that’s no much less than 189 “other” components that collectively make up that 1%. In other words, those seemingly small components, like keywords in URL, that on their own make up 1%, aren't so small. So how can you use the ability of search engines like google and yahoo t